20th Century Fox Movies Coming to Disney Plus
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20th Century Fox
To promote the 2016 Ryan Reynolds' superhero flick Deadpool, 20th Century Fox unleashed an overwhelming marketing blitz—from obscene, emoji-powered billboards and an hour-long "Pool Log" holiday video, to a real Tinder profile and a hilariously important testicle cancer PSA. It all helped the relatively low-budget film earn more than $745 million at the box office and become the highest-grossing R-rated movie ever. For tech-thriller Morgan, the studio teamed with IBM's Watson to create the first-ever movie trailer edited by artificial intelligence, perfectly tying an emerging technology to the film's subject matter.
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Guess who actually likes the CGI dog in 'The Call of the Wild'?
PETA, which has long argued against using real animals on movie sets, praised the CGI effects in The Call of the Wild. Critics aren't so convinced.
Creativity
The Infinity Film Festival aims to connect Hollywood and Silicon Valley
The inaugural event in Beverly Hills plans to carve a space in the crowded film festival business by putting tech first.
Creativity
Entertainers who have deals with Fox are now denouncing Fox News
Family Guy creator Seth MacFarlane and former Fox affiliate Judd Apatow are leading the charge–and calling on other entertainers to follow suit.
Creativity
Studios fail with LGBTQ representation in 2017, GLAAD reports
Warner Brothers comes in dead last out of the seven studios that were studied, with 20th Century Fox and Universal sharing the top spot with "insufficient."
Creativity
Deadpool hijacked the DVD covers of 16 movies sold at Walmart
Ryan Reynolds's super-sarcastic superhero replaces the stars on DVD covers of 16 well-known movies that are actually for sale at the mega-retailer.
Creativity
"Deadpool 2" marketing strategy somehow lives up to sequel's hype
Once again, 20th Century Fox plays to the strengths of its merc with a (marketing) mouth, expanding to product tie-ins, celebrity recruits, and more.
Creativity
Top 5 Ads Of The Week: Deadpool's Pal David, JetBlue's N.Y.C. Pizza
Jeffrey Wright gets scared for the Atlantic and HBO, Instagram Stories helps people order a Whopper, and Xbox gets emotional for State of Decay 2
Creativity
Nike's Shoe Therapy, Deadpool's Frozen Food: Top 5 Ads Of The Week
P&G honestly celebrates a diversity milestone, Sea Shepherd creates a plastic ocean, and we see what happens when someone listens to online trolls.
Creativity
Deadpool Does Product Marketing In The Deadpooliest Way Possible
Everyone's favorite self-aware superhero takes his irreverent marketing approach to blockbuster product tie-in mode.
Creativity
Deadpool Meets Cable, Yeti Goes Hunting: Top 5 Ads Of The Week
Deadpool, Absolut-ly naked Swedes, and the triumphant return of Lindsey Vonn.
Creativity
The New "Deadpool 2" Trailer Introduces Cable—And Trolls Justice League
Ryan Reynolds's foul-mouthed Marvel hero returns and brings Josh Brolin's tough-guy cop from the future.
News
Netflix stock just took a hit on rumors of a Disney-Fox alliance
CNBC came out with quite the scoop today. Citing anonymous sources with knowledge of the situation, it reported that 21st Century Fox has been talking to the Walt Disney Company about possibly selling most of its assets. Currently, the talks have reportedly stalled, but the report says it's likely they'll start up again. The rumors … Continue reading "Netflix stock just took a hit on rumors of a Disney-Fox alliance"
Creativity
Why Netflix Isn't Worried That Studios & Networks Are Walking Away
Disney is ending its licensing deal. Fox and others are pulling bingeable shows like "Friday Night Lights." Even so, the streaming giant will remain a colossus.
Creativity
Axe Searches For Guys, Apple Gets Accessible: The Top 5 Ads Of The Week
Rick and Morty meet Ridley Scott, Brooklyn Film Festival finds self-love, and Lululemon goes beyond yoga pants.
Creativity
Beats By Dre Got No Strings, Sick Kids Get Strong: The Top 5 Ads Of The Week
Adidas Pogba's its way through Paul Pogba's life, Mads Mikkelson gets weird for Ford, and 20th Century Fox introduces us to Old Man Logan.
Creativity
Kenzo Smells The Magic, Gatorade Plays Serena On Snapchat: The Top 5 Ads Of The Week
Netflix steals some Narcos footage, IBM's AI trailer for Morgan, and Disney goes rogue with Star Wars fan film.
Creativity
IBM's Watson Creates New Trailer For AI Thriller "Morgan"
Let's not give the machines any ideas, huh?
Creativity
Want To Buy The X-Men's School? Coldwell Banker Real Estate Has the Listing
A new brand sponsorship takes us on a stroll through the majestic $75 million (and fictional) property.
Creativity
Deadpool's Cancer PSA, Paul Rudd's Quantum Chess: The Top 5 Ads Of The Week
Buick gets funny, the power of digital privacy, and Fiber One gets irregular.
Creativity
"Deadpool" Gets Romantic, Snickers Gets Dimpatient: The Top 5 Ads Of The Week
Reporters Without Borders go to the parade, a Boom Beach countdown, and a talking insurance beagle.
20th Century Fox Movies Coming to Disney Plus
Source: https://www.fastcompany.com/company/20th-century-fox
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